Competitive Strategies Case Study

Wal-Mart’s Emerging Challenges

OR

Abstract:
Wal-Mart, the largest retailer in the world continued to grow with its EDLP (Every Day Low Price) policy. However, the company experienced sluggish sales growth and limited international expansions with challenges from the retail majors. Moreover, the company had been experiencing employee grievances with high rate of employee turnover. In order to counter these problems Wal-Mart took few initiatives, which would not only reduce employee turnover rate but would also add revenue to the company. The case gives an insight into Wal-Mart’s history and the challenges that it faced over the years. It also gives an overview of the global retail market and the strategic initiatives taken by the company.

Pedagogical Objectives:

* To understand the global retail industry * To understand the emerging challenges faced by Wal-Mart * To understand the different categories of retailers * To understand the policies followed by Wal-Mart * To analyse the initiatives taken by Wal-Mart for its revival.

Keywords : Wal-Mart; Retailer; Carrefour; Home Depot; Competitive Strategies Case Study; Challenges; Every day low price (EDLP); Sam's Club; Lee Scott; Wal-Mart stores; Strategy; Employee relations; Super Centres; Sam Walton; Marketing; Warehouse clubs

Contents : 
Wal-Mart Facing Challenges
Strategic Initiatives Taken By Wal- Mart
Results Of Operations
Retail Forward Top 10 Retailers Worldwide
Gender Discrimination In Wal-Mart
Health Insurance In United States